Dan Zhu
Office: Guanli Building 419
Email: zhudan@dhu.edu.cn
research interests: tourism consumer behavior, mobilities,Chinese outbound tourism,
INTRODUCTION
Dr. Dan Zhu (1989-), Associate Professor and Doctoral Supervisor of the Glorious Sun School of Management of Donghua University, specializes in research areas such as tourist consumption behavior, mobilities, and Chinese outbound tourism.Dr. Zhu has published over 10 journal papers, and presided over 3 scientific projects. Translated with DeepL.com (free version)
My research interest focuses on integrating interdisciplinary perspectives from management, geography, and other social sciences to reveal the intrinsic relationship among the diverse tourism products, consumption practices, and local development within the tourism sector, so as to promote the development of tourism destinations and satisfy the people's aspirations for a better life. I welcome students who are interested in this field to apply for my master's and doctoral programs, and embark on this journey filled with challenges and discoveries together!
Education
2011.09-2016.09 Tourism Management, School of Tourism Management, Sun Yat-sen University, Ph.D.
2007.09-2011.06 Tourism Management, School of Tourism Management, Sun Yat-sen University, B.A.
Work Experience
Since 2022.09 Glorious Sun School of Business and Management, Donghua University, Associate professor
since 2019.01 Glorious Sun School of Business and Management, Donghua University, Lecturer
2016.10-2018.12 Forestry and Landscape Architecture, South China Agricultural University, Lecturer
Academic Experience
2014.09-2015.09 Human Geography, Eichstedt-Ingolstadt Catholic University, Joint Training of Doctoral Student
Honors and Awards
2018.03 Excellent Award of Tourism Research Academic Papers (ranked No.2)
ACADEMIC ACHIEVEMENTS
Journal Papers
Zhu, D., & Xu, H*. (2021). Guides’ handling of multiple roles in interactions with tourists: The prism of impression management. Tourism management,85, 104306. SSCI
Zhu, D., He, H., Yang, X. S., & Xu, H. (2024). A gift from travel: The shift of gift-giving in the new mobilities paradigm. Tourism Management Perspectives, 51, 101236. SSCI Q1
Zhu, D., & Xu, H. (2023). Framing a Relational Typology of Tourism Shopping Space by Affective Atmosphere: Thinking with Assemblage. Journal of China Tourism Research, 1-25.
Liu, F., Zhu, D., & Xu, H*. (2023). Craftspeople's autonomy in an “organization-craftspeople-tourist” ternary work structure. Tourism Management Perspectives, 47, 101132. SSCI Q1
Zhu, D., Xu, H*.(2022). Novice tourists’ play experience in commercial outdoor adventure tourism: the perspective of reversal theory. Journal of Outdoor Recreation and Tourism, 39, 100529. SSCI
朱丹*. (2022). Tourist-companion Robot’s Interactions in the Context of CountryPark:Relationship Performance and Tourist Experience. Tourism Science,36,(4):1-23. CSSCI
Zhu, D., Wang, J., Wang, P*., & Xu, H. (2022). How to Frame Destination Foodscapes? A Perspective of Mixed Food Experience. Foods, 11(12), 1706. SCI
Zhu, D*., Wang, J.Y. & Wang, M.F. (2022). Sustainable tourism destination image projection: the inter-influences between DMOs and tourists. Sustainability, 14(5), 3073. SSCI
Zhu, D*., Xu, H., & Yao, Y. (2022). The Wellbeing of Chinese Migrating Grandparents Supporting Adult Children: Negotiating in Home-Making Practices. International Journal of Environmental Research and Public Health, 19(16), 9903.
Zhu, D., Wang, K., & Xu, H. (2018). The impact and implementation path of Chinese outbound tourism to construct China’s soft power. World Regional Studies, 27(4): 45-56.
Zhu, D., Chimita, B., & Xu, H. (2017). Self-development of Chinese overseas students in their European travels. Journal of China Tourism Research, 13(1): 46-64.
Xu, H., Zhu, D., & Bao, J. (2016). Sustainability and nature-based mass tourism: Lessons from China's approach to the Huangshan Scenic Park. Journal of Sustainable Tourism,24(2):182-202. SSCI
Zhu, D., Xu, H., & Jiang, L. (2016). Behind buying: The Chinese gaze on European commodities. Asia Pacific Journal of Tourism Research, 21(3): 293-311 SSCI
Chapters, Academic Books, and Textbooks
Zhu, D. (2021). A sociological reading of the shopping behavior of Chinese outbound tourists in Europe, Shanghai: Shanghai Jiaotong University.
Teaching and Research Projects
2024.01-2027.12 The pattern, process and mechanism of tourism commodities driving the place development: the perspective of new materialism,NSFC(42371235),Principal
2020.01-2022.12 A study on the characteristics, mechanism and effect of the touristic practice of Chinese tourists to Europe: based on the theory of performativity, NSFC(41901166),Principal
2019.03-2023.02 Beautiful encounter: Research on the realization mechanism and path of empathy of Chinese outbound tourists in destination,Youth Foundation Project of Humanities and Social Sciences of Education Ministry(no.19YJCZH276), Principal
2022.06-2023.05 Excellent course project of aesthetic education of Donghua University(MYKC2022-16), Principal
Supervised undergraduate research projects
2021 Innovation and Entrepreneurship Project for Shanghai Undergraduates: Tourism Supply Side Reform under the Trend of Consumption Return--The Case of Sanya Off-island Duty Free Shop (Completed)
2022 Innovation and Entrepreneurship Project for Shanghai Undergraduates: Tourism, Place and Self-Media: Cultural Consumption and Production under the Perspective of Performativity (Completed)
2023 National Innovation and Entrepreneurship Program for Undergraduates: Research on the Synergistic Development Path of Rural Tourism and Marketing of Agricultural Specialty Products(Completed)
2021: Third Prize in the 11th Donghua Cup E-commerce Innovation, Creativity and Entrepreneurship Challenge (Business Plan of Tongle APP)
2023: Third Prize in the 13th Donghua Cup E-commerce Innovation, Creativity and Entrepreneurship Challenge (Business Plan of Urban and rural shopping APP)
TEACHING COURSES
Undergraduate: Introduction to Tourism Management, Chinese Tourism Geography, Business Intelligence and GIS Applications
Graduate: Culture& Museum & Event Research
SOCIAL SERVICE
Academic and Social Posts
Reviewer for journals: Tourism Management Perspectives, Asia Pacific Journal of Tourism Research, Tourism Geographies, Nankai Business Review International, et al.
Academic Association Memberships
The Geographical Society of China (GSC), Member