On December 30, Xiao Lihua, Vice President of Alibaba Group, General Manager of Ali Cloud Intelligent New Retail Business Division, and alumnus of the School of Management with Master's degree in Management Science and Engineering, gave an academic lecture. With the theme of Digital intelligence drives new growth - AI helps the textile and apparel industry on the road of digital intelligence of the whole chain, he brought a wonderful academic lecture on the road of digital intelligence of the whole chain of the industry to the students. The lecture was hosted by Wang Wenjie, Director of Professional Degree Education Center of the College.

Xiao Lihua introduced the theme of the lecture New Growth Drived by Numbers Intelligence with the global turnover of 498.2 billion yuan in the Double 11 carnival season of Tmall in 2020. He pointed out that now the industry should take consumers as the core in the purchase and construction, implement the consumer demand as the primary starting point in all links of the whole value chain, and emphasize the use of algorithms and big data to predict sales volume through the consumer life cycle management and commodity operation analysis scenarios, so as to improve the production and sales coordination ability He proposed a full-link digital intelligent transformation and upgrading solution for clothing brands, that is, one cloud, five platforms and multiple application terminals for N industries, which helped Youngor Belle Bosteng and other enterprises to greatly improve the efficiency of transformation and upgrading.

（Special lecture site）

（Interactive exchange with students on site）

（Activity group photo）

In the interactive session of the lecture, Xiao Lihua interacted cordially with the students on site and encouraged them to make efforts to give full play to their imagination and creativity, learn to reconstruct the problems of various industries, redefine the problems with new methods, and strive to be the light chaser inside, the dream maker of the times and the wind maker of the future.

The guest speaker, Xiao Lihua alumnus, after graduating from the School of Management of Donghua University with a bachelor's and master's degree, obtained a doctorate degree from the Chinese Academy of Sciences and a postdoctoral qualification from Tsinghua University, and has worked in famous enterprises such as Youngor, Xtep and Alibaba. Since September 2020, the Professional Degree Education Center of the College has invited outstanding alumni from accounting, finance, e-commerce, logistics management and other industries to return to school as guests of the Alumni Forum to share the current situation of industry development and learning experience, and interact with students up close.

Written by Song Shuang and Ding Wei; Photo by Liu Zhihao