简介

东华大学管理学院教授、博导、副院长，国家文化英才工程（青年）入选者，上海东方英才计划（青年）入选者，宝钢优秀教师。从事数字营销理论与智能模型等研究，在Journal of Marketing Research、MIS Quarterly、Information Systems Research、Journal of Management Information Systems、《南开管理评论》等期刊发表学术论文30余篇；主持国家自然科学基金3项；担任中国高等院校市场学研究会常务理事、上海市管理科学学会副理事长等职务。曾获Winter AMA Marketing Educators’ Conference年会全会最佳论文奖、Journal of Marketing Management期刊2016年最佳论文高度赞扬奖等。

教育背景

• 2009.08-2014.07  市场营销系, 商学院, 美国康涅狄格大学, 博士

• 2006.09-2009.07  市场营销系, 管理学院, 复旦大学, 硕士

• 2002.09-2006.07  市场营销系, 管理学院, 复旦大学, 学士

工作经历

• 2021.09-至今   旭日工商管理学院, 东华大学, 教授

• 2017.09-2021.08  旭日工商管理学院, 东华大学, 副教授

• 2014.07-2017.08  旭日工商管理学院, 东华大学, 讲师

学术成果

代表性期刊论文

1. Jinghui (Jove) Hou, Lei Wang, Gang Wang, Jiannan (Harry) Wang, Shuai Yang*. The Double-Edged Roles of Generative AI in the Creative Process: Experiments on Design Work. Information Systems Research (UTD24期刊). Forthcoming.

2. Jinghui (Jove) Hou, Shuai Yang*, Guiyang Xiong, Paul A. Pavlou. Enhancing AI-Assisted Purchase Decisions: The Role of the Sense of Autonomy. MIS Quarterly (UTD24期刊). Forthcoming.

3. Yahui Liu, Lei Wang, Shuai Yang*, Yanwen Wang. AI-Powered Digital Streamers in Online Retail: Empirical Insights and Design Strategies from Experiments. Information Systems Research (UTD24期刊). Forthcoming.

4. Shuai Yang, Guiyang Xiong*, Huifang Mao, Minghui Ma (2023). Virtual Fitting Room Effect: Moderating Role of Body Mass Index. Journal of Marketing Research (UTD24期刊), 60(6) 1221-1241.

5. Shuai Yang, Guiyang Xiong* (2019). Try It On! Contingency Effects of Virtual Fitting Rooms. Journal of Management Information Systems (FT50期刊), 36(3), 789-822.

6. Xinyu Chang, Hualu Zheng, Shuai Yang*, Lu Huang, William T. Ross Jr. (2024). How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments? Journal of Interactive Marketing, 60(1), 100-121.

7. Yahui Liu, Xinyu Chang*, Shuai Yang, Zhen Li, Yingrong Wu (2024). Pets Make You Spend More!” Impact of Pet Ownership on Consumer Purchase Decisions. Journal of Business Research, 183, 114838.

8. Yahui Liu, Bin Li, Shuai Yang*, Zhen Li (2024). Handling missing values and imbalanced classes in machine learning to predict consumer preference: Demonstrations and comparisons to prominent methods. Expert Systems with Applications. 237,121694.

9. Yahui Liu, Hualu Zheng, Shuai Yang*, Junjie Wang (2023). How Pop-Ups Drive Online Sales: Moderating Effects of Online Promotions. European Journal of Marketing, 57(8), 2112-2141.

10. Shuai Yang, Yizhe Wang, Zhen Li*, Chiyin Chen*, Ziyue Yu (2022). Time-of-day effects on (un)healthy product purchases: Insights from diverse consumer behavior data. Journal of Business Research, 152, 447-460.

11. Shuai Yang, Xinyu Chang*, Sixing Chen*, Shan Lin, William T. Ross, Jr. (2022). Does Music Really Work? The Two-Stage Audiovisual Cross-Modal Correspondence Effect on Consumers’ Shopping Behavior. Marketing Letters, 33(2), 251–276.

12. 杨帅，陈建宏，柯丹*，李大辉 (2021). 共享住宿定价策略的跨国差异：国家文化价值观在共享经济中的调节作用. 南开管理评论(CSSCI), 第24卷第3期，60-71.  

13. Shuai Yang*, Joseph Pancras, Yiping Song (2021). Broad or Exact? Search Ad Matching Decisions with Keyword Specificity and Position. Decision Support Systems, forthcoming.

14. Yating Li, Bin Li, Gang Wang, Shuai Yang* (2021). The effects of consumer animosity on demand for sharing-based accommodations: Evidence from Airbnb. Decision Support Systems, 140, 113430.

15. Minghui Ma, Jian Huang, Shan Lin, Shuai Yang* (2019). From finance to marketing: Initial public offering ownership overhang and marketing in the hospitality industry. International Journal of Hospitality Management, 76, 71–82.

16. Yiping Song, Chee Wei Phang, Shuai Yang, and Xueming Luo* (2018). The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives. International Journal of Electronic Commerce, 22, 3, 349-385.

17. Shan Lin, Shuai Yang*, Minghui Ma, Jian Huang (2018). Value Co-Creation on Social Media: Examining the Relationship between Brand Engagement and Display Advertising Effectiveness for Chinese Hotels. International Journal of Contemporary Hospitality Management, 30(4), 2153-2174.

18. Shuai Yang，Shan Lin*，Jeffrey R. Carlson，William T. Ross, Jr. (2016). Brand engagement on social media: Will firms’ social media efforts influence search engine advertising effectiveness?. Journal of Marketing Management, 32(5-6): 526-557.

教学科研项目

• 2024-2027服务机器人对顾客消费行为的影响研究：基于大数据的实证视角，国家自然科学基金面上基金(72372023)

• 2020 上海高校一流本科课程《市场营销学》

• 2020-2023  虚拟试衣间对消费行为的影响机制: 基于大规模随机田野实验的研究, 国家自然科学基金面上项目(71972035)

• 2017-2019  基于企业视角的品牌社交契合研究: 测量维度和作用机制, 国家自然科学基金青年项目(71602026)