Dan Zhu

Office: Guanli Building 419

Email: zhudan@dhu.edu.cn

research interests: Chinese outbound tourism,tourist shopping,mobilities


Dr. Dan Zhu, joined Glorious Sun School of Management, Donghua University in 2019. She is currently a lecturer in the School of Management, Donghua University. Her research interests include Chinese outbound tourism and mobilities. Dr. Zhu has published 5 journal papers, and presided over 2 scientific projects. 


  • 2011.09-2016.09  Tourism Management, School of Tourism Management, Sun Yat-sen University, Ph.D.

  • 2007.09-2011.06  Tourism Management, School of Tourism Management, Sun Yat-sen University, B.A.

Work Experience

  • since 2019.01   Glorious Sun School of Business and Management, Donghua University, Lecturer

  • 2016.10-2018.12  Forestry and Landscape Architecture, South China Agricultural University, Lecturer

Academic Experience

  • 2014.09-2015.09  Human Geography, Eichstedt-Ingolstadt Catholic University, Joint Training of Doctoral Student

Honors and Awards

  • 2018.03  Excellent Award of Tourism Research Academic Papers


Journal Papers

  • Zhu, D., & Xu, H. (2021). Guides' handling of multiple roles in interactions with tourists: The prism of impression management. Tourism Management, 85, 104306. doi: https://doi.org/10.1016/j.tourman.2021.104306

  • Zhu, D., Wang, K., & Xu, H. (2018). The impact and implementation path of Chinese outbound tourism to construct China’s soft power. World Regional Studies, 27(4): 45-56.

  • Zhu, D., Chimita, B., & Xu, H. (2017). Self-development of Chinese overseas students in their European travels. Journal of China Tourism Research, 13(1): 46-64.

  • Xu, H., Zhu, D., & Bao, J. (2016). Sustainability and nature-based mass tourism: Lessons from China's approach to the Huangshan Scenic Park. Journal of Sustainable Tourism,24(2):182-202.

  • Zhu, D., Xu, H., & Jiang, L. (2016). Behind buying: The Chinese gaze on European commodities. Asia Pacific Journal of Tourism Research, 21(3): 293-311.

Teaching and Research Projects

  • 2020.01-2021.12  A study on the characteristics, mechanism and effect of the touristic practice of Chinese tourists to Europe: based on the theory of performativity, NSFC(41901166),Principal

  • 2019.03-2022.03  Beautiful encounter: Research on the realization mechanism and path of empathy of Chinese outbound tourists in destination,Youth Foundation Project of Humanities and Social Sciences of Education Ministry(no.19YJCZH276), Principal


  • Undergraduate: Tourism Geography, Chinese Tourism Geography, Principle and Application of GIS


Academic and Social Posts

  • Reviewer for journals Asia Pacific Journal of Tourism Research, Tourism Geographies, and et al.

Academic Association Memberships

  • The Geographical Society of China (GSC), Member