Office: Guanli Building 419
research interests: Chinese outbound tourism,tourist shopping,mobilities
Dr. Dan Zhu, joined Glorious Sun School of Management, Donghua University in 2019. She is currently a lecturer in the School of Management, Donghua University. Her research interests include Chinese outbound tourism and mobilities. Dr. Zhu has published 5 journal papers, and presided over 2 scientific projects.
2011.09-2016.09 Tourism Management, School of Tourism Management, Sun Yat-sen University, Ph.D.
2007.09-2011.06 Tourism Management, School of Tourism Management, Sun Yat-sen University, B.A.
since 2019.01 Glorious Sun School of Business and Management, Donghua University, Lecturer
2016.10-2018.12 Forestry and Landscape Architecture, South China Agricultural University, Lecturer
2014.09-2015.09 Human Geography, Eichstedt-Ingolstadt Catholic University, Joint Training of Doctoral Student
Honors and Awards
2018.03 Excellent Award of Tourism Research Academic Papers
Zhu, D., & Xu, H. (2021). Guides' handling of multiple roles in interactions with tourists: The prism of impression management. Tourism Management, 85, 104306. doi: https://doi.org/10.1016/j.tourman.2021.104306
Zhu, D., Wang, K., & Xu, H. (2018). The impact and implementation path of Chinese outbound tourism to construct China’s soft power. World Regional Studies, 27(4): 45-56.
Zhu, D., Chimita, B., & Xu, H. (2017). Self-development of Chinese overseas students in their European travels. Journal of China Tourism Research, 13(1): 46-64.
Xu, H., Zhu, D., & Bao, J. (2016). Sustainability and nature-based mass tourism: Lessons from China's approach to the Huangshan Scenic Park. Journal of Sustainable Tourism,24(2):182-202.
Zhu, D., Xu, H., & Jiang, L. (2016). Behind buying: The Chinese gaze on European commodities. Asia Pacific Journal of Tourism Research, 21(3): 293-311.
Teaching and Research Projects
2020.01-2021.12 A study on the characteristics, mechanism and effect of the touristic practice of Chinese tourists to Europe: based on the theory of performativity, NSFC(41901166),Principal
2019.03-2022.03 Beautiful encounter: Research on the realization mechanism and path of empathy of Chinese outbound tourists in destination,Youth Foundation Project of Humanities and Social Sciences of Education Ministry(no.19YJCZH276), Principal
Undergraduate: Tourism Geography, Chinese Tourism Geography, Principle and Application of GIS
Academic and Social Posts
Reviewer for journals Asia Pacific Journal of Tourism Research, Tourism Geographies, and et al.
Academic Association Memberships
The Geographical Society of China (GSC), Member