Zhiyong Yang

Office: Room 317, Glorious Sun School New Building

Email: yangzhy@dhu.edu.cn

research interests: scientific history of marketing, evolution of business


Dr. Zhiyong Yang (Stephen) is a Lecturer at Department of Business Administration, Glorious Sun School of Business and Management of Donghua University. His research interest includes evolution of business, scientific history of marketing, cognition and decision-making. He is now teaching Product Management, Introduction to Marketing, Orgaizitional Behavior.


  • 2011  Management Science and Engineering, Donghua University, Ph.D.

  • 2002  Cognitive Psychology, East China Normal Univeristy, M.S.

  • 1999  General Psychology, East China Normal University, B.S.

Work Experience

  • 2014.06-2017.06  Vice Chairman of Business Administration Departmen


Journal Papers

  • Yang, Z., & Gao, C. (2012). Ranking marketing journals by using social network analysis. Advances in Intelligent Systems and Computing, 136: 623-629.

  • Yang, Z. (2010). A study on the definition of management. Chinese Journal of Management, 7(9): 1277-1281.

  • Yang, Z. (2009). 30 years’ domestic marketing research: Topics and trends. Economic Management Journal, 30(9): 111-118.

  • Cui, L., & Yang, Z. (2002). The effect of family foster care on orphons’ social growth. Psychological Science, 25(1): 37-39.

  • Liang, N., Yang, Z., & Zhang, Z. (2001). Metacognition and problem solving strategies. Psychological Science, 24(3): 280-282.

Chapters, Academic Books, and Textbooks

  • Yang, Z. (2010). The Way to the Future: Researches on Fashion Brand Value in China, Tsinghua University Press.

  • Yang, Z. (2009). The History of Chinese Academic Marketing Research, China Financial and Economic Publishing House.

  • Yang, Z. (2008). New Product Development, China Textile & Apparel Press.

  • Yang, Z. (2002). Memory and Forgetting/Thinking(Two Chapters), Peking University Press.


  • Undergraduate: Product Management, Introduction to Marketing, Organizational Behavior


Academic and Social Posts

  • Member of Democratic League Committee of Donghua University

Academic Association Memberships

  • Member of Youth Intellectuals Association of Changning District