Xin Xia

Office: Room 303, New Management Building


research interests: tourism destination marketing


Xia is the lecturer of Glorious Sun School of Business and Management, Donghua University. He received his doctoral degree from Shanghai University of Finance and Economics in 2014. His research interests include tourism destination marketing, hospitality industry research, international education, and the application of the methodology of Qualitative Comparative Analysis(QCA). Xia has oversea cooperation experience, and has ever visited Boston college from 2012 to 2013. He has published more than 6 academic journal papers, including one SCI/SSCI-indexed journal papers.


  • 2015  Tourism Management, Shanghai University of Finance and Economics, Ph.D.

  • 2007  Science in Business Administration, Shanghai University of Finance and Economics, M.A.

  • 2005  English Literature Department of Management Science and Engineering, East-China University of Science and Technology, B.A.

Work Experience

  • since 2015.01    Glorious Sun School of Business and Management, Donghua University, Lecturer

  • 2009.09-2010.09  Shanghai Joyu Tourism Development Company, Consultant

  • 2007.07-2009.09  General Motor Acceptance Company, Credit Manager

Academic Experience

  • 2012.08-2013.08  Boston College, Visiting Scholar


Journal Papers

  • Yang, S., Song, Y., Chen, S., & Xia, X. (2017). Why are customers loyal in sharing-economy services? A relational benefits perspective. Journal of Service Marketing, (1) .

  • Xia, X. (2016). Female high-end community platform construction and revelation. Creative Economy and Management, (1).

  • Xia, X., He, J., & Liu, J. (2014). Qualitative comparative analysis of the research logic-and its implications for economic management research. Financial Research, (10).

  • Liu, J., Tao, T., & Xia, X. (2014). Industrial structure change is pushing up housing prices? Empirical studies from mainland China. Finance and Economics, (3).

  • Woodside, Schpektor, & Xia, X. (2013). Triple sense-making of findings from marketing experiments using the dominant variable based-logic, case-based logic, and isomorphic modeling. International Journal of Business and Economics, 12(2).

  • Liu, J., & Xia, X. (2013). Government tourism project investment contract mechanism design, principal-agent theory perspective. Tourism Forum, (8).

  • Liu, J., & Xia, X. (2012). Foreign tourism quality research progress and inspiration. Economic Issues, (10).

  • Zhao, L., Xia, X., & Quan, H. (2011). Based on the extension of tourism industry chain perspective of the evolution of the county tourism. Economic Geography, (6).

  • Xia, X. (2010). China's tourism theme park failure reasons. China Travel News, (7).


  • Undergraduate: Destination Management and Operation, Hospitality Management and Operation, Business Etiquette, Theme Park Industry Study, Cruise Line Industry Study