Office: Room 729, Glorious Sun School Building
research interests: business travel management, marketing planning
Associate Professor, Master tutor, served as director of Donghua University Department of Exhibition and Tourism Management. Expert member of "Shanghai tourism expert library", Shanghai municipal development and reform commission (NDRC) investment advisory expert panel member, distinguished expert of the Chinese association of planning, Shanghai Tourism Management Teaching Guidance Committee member. As one of the founders of Donghua University Department of Tourism, has long engaged in teaching and scientific research work. Over the years, constantly innovate tourism and exhibition talent cultivation system, so access to teaching achievement award, recognized by college teachers and students and become students' idea of a good teacher.
since 2003 Department of Tourism, Donghua University, Associate Professor
1997.09-2003.03 School of Tourism Economic and Trade, Jiangnan University, Associate Professor
1988.07-1997.09 Department of Food Science and Engineering, Ningxia University, Lecturer
Honors and Awards
2014 Donghua University School of Management “Students' Idea of a Good Teacher”
2011 The China Exhibition Economy Research Outstanding Achievement First Prize
2005 The First Prize of Donghua University Teaching Achievement, The Second Prize of Shanghai Teaching Achievement
Wang, L., Zhang, W., & Qiu, J. (2017). Business travel service specialization: A review of business travel management overseas. Tourism Tribune, 32(3): 117-126.
Wang, L., & Li, M. (2017). The analysis of OTA commission mode based on the game theory view. Tourism and Hospitality Prospects, 2: 79-87.
Zhang, Y., Wang, L., Shao, L., & Lu, M. (2015). Using brand personality to differentiate rural destinations. Resource Development & Market, 11: 1401-1404.
Fu, Z., Wang, L., Wu, X., & Zhang, K. (2012). The summary of hotel performance measurement-based on the adoption of data envelopment analysis. Tourism Forum, 05(3): 90-94.
Wang, L., & Zhao, Y. (2010). Study on the influencing factors of Shanghai consumers' travel behavior in America based on fishbein model. Productivity Research, 12: 116-117.
Teaching and Research Projects
2016 Research on the construction of intellectual property protection system of tourism industry in ethnic areas, Ningxia Law Society, Principal
2016.07-2016.11 Survey on Chinese travelers demand, the United States Expo(Saber) International Company, Participant
2014.07-2014.11 China's large and medium-sized enterprises business travel trends and behavior survey, Abacus International Limited Company of Singapore, Principal
2011-2013 Research on Hengshan brand positioning strategy, Shanghai SASAC Hengshan Group, Principal
2010.09-2011.09 Research on the new format and growth potential of post-Expo exhibition industry, the Shanghai Municipal Government Decision-making Consulting Research Project, Principal
2009.10-2010.04 Exhibition evaluation system construction research, Shanghai Municipal Commission of Commerce, Principal
2009.05-2009.12 Exhibition evaluation model and textile industry market research, Yadong Exhibition Service Company, Project Investigator
2008-2009 Shanghai service trade development and industrial structure transformation and upgrading research, Shanghai Service Trade Development Medium and Long term Planning Special Projects, Principal Investigator
2005.04-2006.07 Exhibition project management personnel to enhance the development of research, the Shanghai Municipal Education Commission, Principal Investigator
2005.04-2006.07 Tourism brokerage qualification to enhance the development of research, Shanghai Municipal Education Commission, Participant
Undergraduate: Introduction of Tourism, Business Travel and Tourism, Tourism Marketing Planning