Office: Xuri Building 701
research interests: Intelligent Decision-Making, Design Thinking
Biao Ma is currently an associate professor in the School of Management, Donghua University.
2003.09-2011.05 Management Science and Engineering, School of Management, Donghua University, Ph.D.
1996.09-1999.03 Management, School of Management, Donghua University, M.S.
1992.09-1996.07 Industry Management, School of Management, Donghua University, B.S.
since 2006.11 Glorious Sun School of Business and Management, Donghua University, Associate Professor
1999.03-2006.10 The School of Management, Glorious Sun School of Business and Management, Donghua University, Assistant Professor
2007.08-2018.01 School of Management, Boston University, Visiting Scholar
Ma, B., & Li, X. (2020). Mining method of text emotion intensity distribution for kano model. Service Science and Management, 9(1): 61-71.
Zhang, X., & Ma, B. (2020). Construction of tourism science knowledge graph based on the content of travelogs. Hans Journal of Data Mining, 10(1): 56-67.
Qiao, C., & Ma, B. (2020). Clothing style trend forecasting method based on design element, E-Commerce Letters, 9(1): 10-17.
Huang, J., & Ma, B. (2018). How contents of web site influent consumers' purchasing intention? - a meta-analysis. China Market, (7): 11-13.
Chen, H., & Ma, B. (2017). A Chinese product feature extraction method based on knn algorithm. Open Journal of Social Sciences, (5): 128-138.
Chapters, Academic Books, and Textbooks
Song, F., Ma, B., & Dong, P. (2017). Enterprise Decision-Making and Simulation, Science Press.
Teaching and Research Projects
2020 Study on innovation of healthy food based on design thinking, Industry Project, Principal
2020 Study on customers growth at 'internet+' age based on design thinking, Industry Project, Principal
2019 Study on Shanghai consumption industry transformation under digital economy, Participant
2018 Design thinking and innovation, shanghai municipal education commission, Principal
2017 Improving innovation capability of university students: Research and practice, China Textile Industry Associate, Principal
2015 Research on multi-stage differential evolutionary computation, Shanghai Science and Technology Commission, Participant
Undergraduate: Design Thinking and Innovation, Building Enterprise Software Platform, IT Project Management, Business Intelligence Software, Object Oriented Programming
Academic Association Memberships
Computer Science Society of Shanghai, Member