Office: Xuri Building 522
research interests: marketing, quality control
1997.10-1998.03 Quality Management, Hong Kong Glorious Sun Enterprises Ltd. Headquarters, Ph.D.
1995.06-1999.01 Business Management, China Textile University, M.A.
1981.09-1985.07 Industrial Management Engineering, China Textile University, B.S.
Since 2001.01 Guangzhou Tianchuang Fashion Footwear Co., Management Consultant
1998.07-2002.03 Hong Kong Glorious Sun Enterprises Ltd., Part-Time Reviewer.
Honors and Awards
2011 First Prize of teaching achievement of Donghua University in the “A New Model of Cultivating Project-style, International and Fashion Marketing and Management Talent Based on Network Platform” program.
2009 Third Prize of Shanghai teaching achievement in the “Research and Practice on Teaching Quality Control System of College” program.
2008 Shanghai Third Prize and Donghua University Second Prize in "Consumer Psychology" course construction project.
2005 Third Prize of teaching achievement of higher education of Shanghai municipal in the “Research on Quality Inspection and Quality Control Technology of Graduation Thesis” program.
2003 “Outstanding Paper Award” of First China Quality Academic Forum of China Quality Association Academic Education Working Committee.
2000 Participated in compiling the teaching materials "New Modern Marketing", was awarded Second Price of outstanding teaching materials of universities in Shanghai.
1999 Excellent Young Teacher of Donghua University.
1997 Third Prize of teaching achievement of China Textile Federation Department and First Prize of school-level teaching achievement of China Textile University in the “Creation of a Distinctive Clothing Marketing Course System” program.
Du, Q., & Zhang, X. (2016). A study on the influencing factors of women's online shopping experience, Chinese Marketing, 868: 26-28.
Yu, J., Yang, Y. & Du, Q. (2012). Evaluation and comparative study on the value of garment brand, Journal of Textile Research, 33:134-139.
Yu, K., Shen, L., Du, Q., Yu, J. & Li, H. (2011). The fighting of Chinese men’s brand, Sales and Marketing, 95-99.
Yu, K., Shen, L., Du, Q., Yu, J. & Li, H. (2011). The fighting of Chinese men’s brand , Sales and Marketing, 94-97.
Yu, J., Shen, L. & Du, Q. (2011). Based on the customer 's brand value evaluation, Statistics and Decision, 14:80-82.
Yu, K., Shen, L., Du, Q., Yu, J., & Li, H. (2010). The ranking list of men 's brand value in 2009 Chinese market (1), Chinese Clothing, 40-43.
Yu, K., Shen, L., Du, Q., Yu, J., &Li, H. (2010). The ranking list of men 's brand value in 2009 Chinese market (2), Chinese Clothing, 48-49.
Yu, J., Li, H., Du, Q. Shen, L., & Gong, M. (2009). The index system and method of brand’s comprehensive evaluation, Statistics and Decision, 180-181.
Du, Q. (2008). Cheap Casual Clothes Display: It doesn’t matter about a bit messy, Sales and Marketing, 66-69.
Du, Q. (2008). The arrangement strategies of clothing chain store management staff, Shanghai Enterprise, 29-31.
Chapters, Academic Books, and Textbooks
Du, Q. (1998). PR Skills and Case, Chinese Textile Press.
Du, Q., & Zhang, H. (2005). Commercial Bank Service Marketing, Shanghai University of Finance and Economics Press.
Shen, L., Du, Q. Yu, J., Li, H., &Yu, K. (2009). Research on the Value of Chinese Clothing Brand (1), Tsinghua University Press.
Teaching and Research Projects
Since 2015.5 Research on the optimization of data analysis and operation of Jeanswest 's online shopping business.
Since 2014.1 A study on the effective application of new media in college students' entrepreneurship – a case study of Donghua University.
Since 2009.1 Evaluation on the value of Chinese clothing brand.
2015-2016 A study on the lifestyle of the new generation of migrant workers.
2008.1-6 Research on innovation of integration marketing of World Expo tourism.
2007.3-7 Research on the innovation of urban tourism development in Shanghai.
2006.9 Research on the current situation of Junwei company 's customer satisfaction and the strategies of improving customer satisfaction.
2006.3 Research on dynamic management model of service standard based on GAP model and CIS method.
2005.10 Research on marketing skills and marketing management knowledge training of salesman of Junwei company.
2004.7 Based on Shanghai-research on the development model of tourism in Anhui province which is gearing to the Shanghai tourism.
2004.1 Marketing specialty curriculum construction - innovation and development of financial service marketing.
2003.6 Research on the strategic orientation and development of Shanghai Indoor Textile Economic Park.
2002.4 Research on senior men clothing brands in Shanghai market launched by Germany WINDSOR company.
2002.10 Research on business operation improvement and market competition of Jeanswest.
2001.4 Research on operation system of Beijing KISSCAT (Chain).
2000.6-2002.3 Research on supervision and revision of ISO9000 of Jeanswest at each port.
1999,1998 winter coordination of “Jeanswest’s national market research and plan of mysterious unannounced visits”.
1999.9 Research on CI system planning of Shanghai Knitwear Import and Export Corporation of Dongfang International Group.
1999.6 Research on Department of Marketing of China Textile University and Glorious Sun Enterprise Ltd. building together practice base of students of Department of Marketing in China Textile University.
1999.6 Research on 1999 summer coordination of “Jeanswest’s national market research and plan of mysterious unannounced visits”.
1999.6 Review of Jeanswest’s ISO9000 system at each port.
1999.3 Research on the current situation and development trend of Jeanswest 's product portfolio.
1999.12 Research on design and extension of CI system of Jiangsu Jingxing Clothing Co., Ltd.
1999.12 Research on 1999 winter coordination of “Jeanswest’s national market research and plan of mysterious unannounced visits”.
1998.9 Research on promotion of ISO9000 of Suzhou Juebai Weaving Co., Ltd.
1998.8 Research on planning and implementation of “Jeanswest’s national market research and plan of mysterious unannounced visits”.
1998.6 Research on establishment and implementation of “ISO9000 quality management system of Management Institution of Glorious Sun Enterprises Ltd.
1998.5 Research on cross-century reform and optimization of specialty curriculum of marketing.
1998.2 Research on planning and implementation of “Jeanswest’s fully carrying out of ISO9000 program at each port”.
1996.9 Market research on Shanghai decoration cloth.
1996.4 Research on strategic planning and implementation of marketing in Textile Head Office in Changning District, Shanghai.
1996.10 Research on establishing distinctive course system of marketing in clothing market.
1995.9 CIS research on Shanghai Department Stores.
1995.8 Research on marketing strategies of Xianxia Commercial Building in Shanghai Shibai Ninth Store.