Office: Room 605, Xuri Building
research interests: Theory and Practice of Financial Accounting
Prof. Yueming Zeng is the Managerial PhD and Master supervisor of Glorious Sun School of Business and Management, Donghua University, and a non-practicing member of Chinese CPA Association. She received her doctoral degree from Donghua University of Management Science and Engineering in 2011. She has been engaged in teaching, practice and researching work of accounting major for more than thirty years and has rich experience in the field. She has conducted Scientific Research Innovation Program of Shanghai Municipal Education Commission (2015) and Shanghai Natural Science Fund Program (2013), and participated in National Natural Science Fund Program (2014), Textile Branch Research Project of China Association of Chief Financial Officers (2014) and Key Research Project on Philosophy and Social Sciences of Minister of Education (2007). She has published more than 50 academic journal papers on Economic Management New Management, Journal of Zhongnan University of Economics and Law, Finance and Accounting, Forecasting, Natural Science Journal of Hainan University, On Economic Problems, Statistics and Decision, Social Scientist, Expert Systems with Applications (SCI), International Journal of Applied Mathematics Statistics(EI), including four which have been printed by Finance & Accounting Guide of Reprinted in Information Center for Social Science of Renmin University of China, five SCI/EI-indexed journal papers and more than ten CSSCI-indexed journal papers. Besides, she has published one works, seven textbooks and reference books, and one translated works.
2011 Management Science and Engineering, Glorious Sun School of Business and Management, Donghua University, Ph.D.
1988 Accounting, Department of Accounting, Zhongnan University of Economics, M.A.
1985 Finance and Accounting, Hubei University of Economics, B.S.
Since 2003.13 Glorious Sun School of Business and Management, Donghua University, Master supervisor, Appointed as Professor in 2021.
1995.09-2003.03 School of Economics, Hainan University, Director of Accounting Department, Appointment as Associate Professor in 1999.
1994.02-1995.09 Hainan Liuhe agricultural products wholesale market Co., Ltd., Financial Manager, General Manager Assistant.
1988.07-1994.02 Department of Economic Department, Central China Normal University, Appointment as Lecturer in 1991.
Honors and Awards
2015 The Best Teacher in the Heart of MBA students
2015 Favorite Teachers by 2015 Graduates of Glorious Sun School of Business and Management, Donghua University.
2014 Participated in and finished writing “Construction of Internal Control System based on Enterprise Risk Management and Value Promotion-Take the Stock Company of SD as an Example”, the research project of Textile Branch of China Association of Chief Financial Officers on Enterprises, Universities and Research Institutes, won the first prize awarded by China Association of Chief Financial Officers.
2014, 2015 MBA Excellent Thesis Advisor of Glorious Sun School of Business and Management, Donghua University.
2012, 2013, 2014 The Best Teachers in My Heart of Glorious Sun School of Business and Management, Donghua University by students.
2012 Teaching research program of “Construction of O2O Two-Dimensional Teaching and Learning Platform for Accounting” conducted by her won the second prize of Teaching Achievements of Donghua University.
2012 Teaching research program of “Construction of self-directed, self-service, self-test and open learning platform for Accounting” conducted by her won the third prize of Teaching Achievements of Donghua University.
2012 The Best Teacher in My Heart of Donghua University.
2011 Teaching research program of “Teaching Practice and Innovation of Accounting Course under the Framework of Learning Organization” conducted by her won the third prize of Teaching Achievements of Donghua University.
2000, 2001,2002 Most Popular Teacher of Hainan University.
1996 Advanced Worker of Hainan University.
1992 Excellent Teaching Award of Central China Normal University.
Zeng, Y., & Liu, J. (2016). Study on Chinese heavy polluting enterprises’ political cost. Earnings Management and Government Subsidy-based on the Explosion of PM2.5. Journal of Hainan University, 2: 43-50.
Zeng, Y., & Fu, T. (2016). Research on the impact of accounting conservatism on excessive investment of enterprises-from the perspective of different ultimate controlling power. Modern Finance and Economics-Journal of Tianjin University of Finance and Economics, 7: 59-69.
Zeng, Y., & Liu, J. (2016). Game analysis of environmental information disclosure from the perspective of the relationship between government and enterprises. Communication of Finance and Accounting, 16: 12-15.
Zeng, Y., & Xu, J. (2015). Test on the implementation result of accounting standards of Chinese enterprises under different metrics. Friends of Accounting, 16: 47-53.
Zeng, Y., &Lu, W. (2015). Construction and application of quantitative index of enterprise accounting standard’s implementation result. Finance & Accounting, 2: 71-74.
Liu J, & Zeng, Y. (2015) Construction of decision-making model for environmental cost optimization-from the perspective of environmental cost internalization. Finance and Accounting Monthly, 9: 37-40.
Zeng, Y., Lu, T, &Tang, W. (2013). Statistical model for personal characteristics of and quality of information disclosure. International Journal of Applied Mathematics & Statistics.
Zeng, Y., & Sun, B. (2014). Research on the impact of Chinese IPO pricing system on the earnings management of different ownership enterprises. Communication of Finance and Accounting, 33: 33-35
Zeng, Y., & Wang, Y. (2014). Empirical research on the impact of audit quality on the guests’ loyalty to accounting firms. Journal of Hainan University, 1: 106-113.
Chapters, Academic Books, and Textbooks
Zeng, Y. (2012). Research on Impact of the Relationship Between Government and Enterprises on Financial Reports’ Quality and Governmental Accounting Supervision Results, Enterprise Management Publishing House.
Zeng, Y. (2017). Accounting, China Textile & Apparel Press.
Zeng, Y. (2005). Best Practices of Inventory Management, Economic Science Press, Translator.
Zeng, Y. (2005). Accounting for Financial Enterprises, Southeast University Press, Associate Editor.
Zeng, Y. (2004). Accounting, Donghua University Press.
Teaching and Research Projects
2013.07-2016.06 Study on implementation of execution path optimization and safeguard mechanism from the perspective of the relationship between government and enterprises in financial reporting of supply chain, Shanghai Natural Science Foundation (no. 13ZR1401400), Principal.
2015.03-2016.13 Study on the relationship among the main participants of financial reporting of supply chain and the implementation effect of accounting standard, Scientific Research Innovation Program of Shanghai Municipal Education Commission (no. ZX201506000007), Principal.
2002 Problems and solutions in the implementation of the new enterprise accounting system, Hainan Accounting Association Program, Principal.
2014.08-2017.12 Study on the impact of risk-based auditing standards on audit quality, National Natural Science Foundation of China (no. ZX201410000045), Principal.
2014.12 Study on design and implementation of enterprise internal control system, Program of Shanghai Municipal Universities, Principal.
2013-2014 National standard establishment for brand valuation of textile and clothing, Footwear and Hats Industry, China National Textile And Apparel Council, Principal.
2013.05 Construction of internal control system based on enterprise risk management and value promotion-take the stock company of sd as an example, Textile Branch of China Association of Chief Financial Officers’ Research Project on Enterprises, Universities and Research Institutes, First author and participant.
2007 Current situation of universities’ financial risk and its empirical analysis, Key Research Project on Philosophy and Social Sciences and the Fourth Sub-project of Minister of Education, Study on the Innovation of Financial Management and Prevention Mechanism of Financial Risk (no. 07JZD0020), Principal.
Academic Graduate: Study on Financial Accounting Standards, Financial Statement Analysis, Study on Accounting Theory.
Professional Graduate: Accounting, Financial Analysis and Business Decision-making.
Undergraduate: Fundamental Accounting, Accounting, Project Evaluation, Cost Accounting, Intermediate Financial Accounting, Advanced Financial Accounting, Financial Statement Analysis.