Xinren Bao


Office: Room 604, Xuri Building

Email: bxr@dhu.edu.cn

research interests: Strategy, Management

INTRODUCTION

I have been working as a lecturer and associate professor in Dong Hua University for thirty one years. During these years, I have attended many international and domestic academic conferences and have sixteen papers published in Canada, South Korea, Greece and China, which cover four fields, namely, regional economic and strategic management. Apart from that, I finished four research projects in business cost and investment, market research of garment, brand investigation and the development plan of textile industry in Cang Nan, China.

Education

  • 2006-2012  Management Engineering, Dong Hua University, Ph.D.

  • 1983 -1986  Management Engineering, Dong Hua University, M.A.

  • 1979- 1983  Management Engineering, Dong Hua University, B.S.

Work Experience

  • Since 2008.9    School of Business and Administration, Dong Hua University, Associate Professor

  • 1994.7-2008.9  School of Business and Administration, Dong Hua University, Lecturer

  • 1992.7-1994.7  Founder of China Hua Yuan Corp. and Guangxi Zhong Da Ltd Co.

  • 1986.1-1992.7  School of Business and Administration, Dong Hua University, Lecturer

Honors and Awards

  • 2014  The Outstanding Teacher in Glorious Sun School

ACADEMIC ACHIEVEMENTS

Journal Papers

  • A research on the changes of the business cost and the economic development in the yangtze delta. Zhejiang Journal. (2007)

  • An insight into the development path of management innovation development path. Journal of SME Management and Technology. (2007)

  • Causes and solutions to the different performances between e-commerce and traditional commerce. Journal of Internet Electronic Commerce Research in Korea. Issue No: 6. (2006)

  • A study of the market boundary from the perspective of management. Journal of the Circulation Economy in China.

  • Enterprise market and boundary: a literature review and evaluation of the theory in endogenous production and external market. Journal of Productivity. (2007)

  • Market boundary of enterprises: A economic perspective. Journal of Group Economic Research. Issue Number: 235. (2007)

  • A literature review of the regional market in China. Journal of China Renmin University. (2008)

  • The application of equivalence into international advertising: A global perspective. Journal of Zhejiang Commerce and Industry University. (2007)

Conference Papers and Presentations

  • Bao, X., & Ding, L. (2007) The online customer service in china: a case study, presented at Proceedings of 13th Cross-Strait Academic Conference on Development and Strategies of Information Management.

  • Bao, X., & Ding, L. (2006). Market frontiers under the internet circumstances: a probe into the development of Chinese and Eu-enterprises, presented at the Greek Proceedings of the 2nd International Conference on EU-East and South Asia Trade, Investment, Logistics and E-Business.

  • Bao, X., & Ding, L. (2005). Cultural considerations in the localization of foreign commercials in China, presented at Proceedings of the KIECA International Conference.

  • Bao, X., & Ding, L. (2009). The correlation between entrepreneurial innovation and enterprise growth in china: an empirical study, presented at Proceedings of MASS 09 International Conference.

  • Bao, X., & Ding, L. (2006). Barriers and solutions to the development of online advertising in China, presented at Proceedings of the Eighth International Conference on Electronic Commerce.

  • Bao, X., & Ding, L. (2008). Barriers & solutions to the implementation of the mobile wallet in China, presented at Proceedings of The Seventh Wuhan International Conference on E-Business.

  • Bao, X., & Ding, L. (2007). Mobile e-commerce: the implementation of mobile wallet in China, presented at the Proceedings of the 13th Cross-strait Academic Conference on Development and Strategies of Information Management.

Chapters, Academic Books, and Textbooks

  • Bao, X. (2004). Modern Management. Dong Hua University Press.

  • Bao, X. (2008). Modern Management in Textile Enterprises Management. China Textile Publishing House.

Teaching and Research Projects

  • The Eleventh Five-Year Panning of the Textile Technology Development in Cang-nan

  • The Business Cost and the investment Environment of the Yangtze River Delta: A Comparative Study

  • The Market Survey of the Garment for Shanghai Public Transport Industry

  • 2006 Survey of the Garment Brands in Shanghai

TEACHING COURSES

  • Undergraduate: Strategic Management, Management, Technical Analysis of Economy, Marketing

  • Graduate: Strategic Management, Management