research interests: strategic management, marketing
Professor Sun Minggui is male and of Han nationality. Born in October 1963, Prof. Sun grew up in Laizhou City, Shandong Province. He is a professor and doctoral tutor in Donghua University’s Glorious Sun School of Business and Management, Visiting Fellow in Aichi University, Visiting Scholar in Hitotsubashi University, Executive Vice President of China Enterprise Management Research Association, Director of the Technical and Economic Committee of the China Textile Industry Association, member of the fifth session of Shanghai Academic Degrees Committee (Business Administration) and committee members of Shanghai federation of Socisl Science Associations. Additionally, Prof. Sun was responsible for 4 projects of the National Natural Science Foundation and the National Social Science Foundation of China, 3 projects of Humanities and Social Science Foundation of the Ministry of Education, and other projects such as Shanghai Municipal Philosophy and Social Science Fund Project, Shanghai Soft Science Fund Project and Shanghai Decision-making Consulting Project. He has published 18 books and over 200 academic papers.
2000.09-2003.03 Nankai University’s International Business School, Ph.D.
1985.09-1998.07 Lanzhou University’s Economics Apartment, M.A.
1981.09-1985.07 Lanzhou University’s Economics Apartment, B.S.
Since 2004.02 Donghua University’s Glorious Sun School of Business and Management, Professor& Doctoral tutor
2000.06-2004.01 Lanzhou University’s Economics and Management School, Professor& Doctoral tutor
1995.01-2000.06 Lanzhou University’s Economics and Management School, Vice Professor
1990.06-1994.12 Lanzhou University’s Economics Department, Lector
1988.06-1990.06 Lanzhou University’s Economics Department, Teaching Assistant
1998.04-1999.04 Hitotsubashi University Business School, Visiting scholar
1994.10-1995.10 Aichi University Graduate School, Visiting Researcher
Sun, M. (2015). Quantitative evaluation method of service productivity and its application. Industrial Technology Economy.
Sun, M. (2015). The new economy under the normal transformation and upgrading of Chinese enterprises strategic orientation. Enterprise Economy.
Sun, M. (2015). Consumer risk aversion and its impact on satisfaction. Business Economics and Management.
Sun, M. (2010). Nostalgic consumption research: origin, results and core issues. Journal of Zhejiang Gongshang University.
Sun, M., & Wang, B. (2008). The economic meaning and realization of consumer sovereignty. Economic Issues.
Sun, M., & Hu, J. (2006). Customer value driven structure analysis in supply chain / value chain. Soft Science.
Sun, M., & Zhang, G. (2006). Customer identification and management based on supply chain integration. Soft Science.
Chapters, Academic Books, and Textbooks
Sun, M. (2002). Circulation Front: Modern Circulation Ideas, Methods and Technology. National Publishing House.
Sun, M. (2002). The Mystery of Management Innovation: The Practice and Revelation of Japanese Enterprises. Machinery Industry Press.
Sun, M. (1996). Japan's New Business Strategy. Economic Management Press.
Sun, M. (1993). Regional Market Development and Research of China's Western Undeveloped Areas. Electronic Industry Press.
Liu, H., Sun, M. (2011). Enterprise Technology Innovation Capability Evaluation - China's Textile Machinery Industry Empirical Research. China Economic Publishing House.
Teaching and Research Projects
2002.01-2004.12 Customer satisfaction decision factors, evaluation methods and management methods, National Natural Science Foundation of China (70172039), Principal
2002.01-2004.12 Promoting private economic development policy research of the central and western regions, National Social Science Foundation of China (02BJY015), Principal
2011.01-2015.04 Interregional industry transfer and its impact on regional economic relations, National Social Science Foundation of China Project (10BJL044), Principal
1993.01-1995.12 Research of the development and development problems in china's western region market, National Social Science Foundation of China, Principal
1993.01-1995.12 The system design of developing the tertiary industry in western region of China, Humanities and Social Science Foundation of the Ministry of Education, Principal
1998.01-2000.12 The technical choice of circulation industry in the western region of China, Humanities and Social Science Foundation of the Ministry of Education Fund Project (98JAQ790057), Principal
2009.01-2011.12 The structural comparison of the commercial cost in the eastern and western regions and its impact on interregional industrial transfer, Humanities and Social Science Foundation of the Ministry of Education Fund (09YJA790033), Principal
Academic and Social Posts
Executive Vice President of China Enterprise Management Research Association
Director of Technical and Economic Committee of China Textile Industry Association
Academic Association Memberships
Shanghai Academic Degrees Committee (Business Administration) Committee, Member
Shanghai Federation of Social Science Associations, Committee Member