杨帅


办公室: 旭日楼 508

邮箱: shuai.yang@dhu.edu.cn

研究兴趣: 新媒体营销、时尚营销、旅游管理

简介

   杨帅,东华大学管理学院教授,博导,副院长。从事新媒体营销、时尚营销、旅游管理等研究。在国内外知名期刊上(如营销科学学报、南开管理评论、Journal of Management Information Systems, Decision Support Systems, International Journal of Electronic Commerce, International Journal of Hospitality Management)发表或被收录学术论文多篇;主持国家自然科学基金2项;担任中国高等院校市场学研究会常务理事、Nankai Business Review International副编辑(Associate Editor)、Journal of Contemporary Marketing Science编委(Editorial Review Board)、《东华大学学报(自然科学版)》编委。获2015年Winter AMA Marketing Educators' Conference年会全会最佳论文奖以及“社交媒体和电子营销”分会的最佳论文奖;获Journal of Marketing Management期刊2016年最佳论文推荐奖;获Journal of Contemporary Marketing Science期刊2020年杰出评审人。

教育背景

  • 2009.08-2014.07  市场营销系, 商学院, 美国康涅狄格大学, 博士

  • 2006.09-2009.07  市场营销系, 管理学院, 复旦大学, 硕士

  • 2002.09-2006.07  市场营销系, 管理学院, 复旦大学, 学士

工作经历

  • 2021.09-至今   旭日工商管理学院, 东华大学, 教授

  • 2017.09-2021.08  旭日工商管理学院, 东华大学, 副教授

  • 2014.07-2017.08  旭日工商管理学院, 东华大学, 讲师

获奖荣誉

  • 2020  获Journal of Contemporary Marketing Science期刊2020年杰出评审人

  • 2016  获Journal of Marketing Management期刊2016年最佳论文推荐奖

  • 2015  研究成果获2015 Winter AMA全会最佳论文奖及“社交媒体和电子营销”分会的最佳论文奖

  • 2013  入选“AMA-Sheth Foundation Doctoral Consortium Fellow”

  • 2013  获“2013 ING Global PhD Fellowship”

  • 2013  获“2012-2013 CIBER Dissertation Support Award”

学术成果

代表性期刊论文

  • Shuai Yang, Xinyu Chang, Sixing Chen, Shan Lin, William T. Ross, Jr. Does Music Really Work? The Two-Stage Audiovisual Cross-Modal Correspondence Effect on Consumers' Shopping Behavior. Marketing Letters, forthcoming.

  • 杨帅,陈建宏,柯丹*,李大辉 (2021). 共享住宿定价策略的跨国差异:国家文化价值观在共享经济中的调节作用. 南开管理评论(CSSCI), 录用. 

  • Shuai Yang*, Joseph Pancras, Yiping Song (2021). Broad or Exact? Search Ad Matching Decisions with Keyword Specificity and Position. Decision Support Systems, forthcoming.

  • Yating Li, Bin Li, Gang Wang, Shuai Yang* (2021). The effects of consumer animosity on demand for sharing-based accommodations: Evidence from Airbnb. Decision Support Systems, 140, 113430.

  • Shuai Yang, Yahui Liu, Xiaojun Wu* (2021). 1+1<2! Effects of social media engagement and advertising on firm value of tourism and hospitality companies. Journal of Hospitality & Tourism Research, forthcoming.

  • Shuai Yang, Sixing Chen*, Jeffrey R. Carlson (2020). How augmented reality affects advertising effectiveness: the mediating effects of curiosity and attention toward the ad. Journal of Retailing and Consumer Services, 54 (May), 54, 102020.

  • Shuai Yang, Tao Li, Sixing Chen*, Bin Li (2019). When and Why Do Negative Reviews Have Positive Effects? An Empirical Study on The Movie Industry. Nankai Business Review International, 11(1), 87-101.

  • Shuai Yang, Guiyang Xiong* (2019). Try It On! Contingency Effects of Virtual Fitting Rooms. Journal of Management Information Systems (FT50期刊), 36(3), 789-822.

  • Minghui Ma, Jian Huang, Shan Lin, Shuai Yang* (2019). From finance to marketing: Initial public offering ownership overhang and marketing in the hospitality industry. International Journal of Hospitality Management, 76, 71–82.

  • Xun Li, Rigoberto Lopez, and Shuai Yang* (2018). Energy-Milk Price Transmission at the Product Brand Level. Agricultural Economics, 49, 289–299.

  • Yiping Song, Chee Wei Phang, Shuai Yang, and Xueming Luo* (2018). The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives. International Journal of Electronic Commerce, 22, 3, 349-385.

  • Shan Lin, Shuai Yang*, Minghui Ma, Jian Huang (2018). Value Co-Creation on Social Media: Examining the Relationship between Brand Engagement and Display Advertising Effectiveness for Chinese Hotels. International Journal of Contemporary Hospitality Management, 30(4), 2153-2174.

  • Shuai Yang, Dong Li, Zhihao Tao, and Xun Li* (2018). Search Engine Advertising for Organic Food: The Effectiveness of Information Concreteness on Advertising Performance. Journal of Consumer Behaviour, 17, 47–56.

  • Shuai Yang, Yiping Song*, Joseph Pancras (2017). Matching Exactly or Semantically? An Examination of the Effectiveness of Synonym-Based Matching Strategy in Chinese Paid Search Market. Journal of Electronic Commerce Research, 18(1), 32-51.

  • Shuai Yang, Yiping Song*, Sixing Chen*, Xin Xia (2017). Why are customers loyal in sharing-economy services? A relational benefits perspective. Journal of Services Marketing, 31(1), 48-62.

  • Shuai Yang,Shan Lin*,Jeffrey R. Carlson,William T. Ross, Jr. (2016). Brand engagement on social media: Will firms’ social media efforts influence search engine advertising effectiveness?. Journal of Marketing Management, 32(5-6): 526-557.

  • 杨帅,宋筱莹,宋亦平. 自我概念的驱使或情绪调适能力的影响?负面口碑传播的心理驱动探究. 营销科学学报, 2010, (3): 108-120. 

  • 杨帅,宋亦平,严秀茹. 不同服务行业中关系利益对于顾客忠诚度影响作用的研究. 营销科学学报, 2007, Vol.3(1): 107-119.

著作与教材

  • 宋亦平,杨帅,许诺,范鹏东. 顾客为什么忠诚——关系利益视角的研究. 上海:格致出版社,上海人民出版社,2010.

教学科研项目

  • 2020 上海高校一流本科课程《市场营销学》

  • 2020-2023  虚拟试衣间对消费行为的影响机制: 基于大规模随机田野实验的研究, 国家自然科学基金面上项目(71972035)

  • 2019-2021  东华大学“励志计划”(B类), 中央高校基金

  • 2017-2019  基于企业视角的品牌社交契合研究: 测量维度和作用机制, 国家自然科学基金青年项目(71602026)

授课课程

  • 本科生: 市场营销学, 精准营销, 整合营销传播

  • 研究生: 学术论文写作

社会服务

学术与社会职务

  • 中国高等院校市场学研究会常务理事、理事;

  • Nankai Business Review International副编辑(Associate Editor);

  • Journal of Contemporary Marketing Science编委(Editorial Review Board);

  • 《东华大学学报(自然科学版)》编委;

  • 2018年市场营销国际会议The Academy of Marketing Science Annual Conference服务营销分会联席主席;

  • 国家自然科学基金委面上项目评议人。

学术协会成员

  • BETA GAMMA SIGMA

  • INFORMS Society on Marketing Science(ISMS)

  • 美国营销协会(AMA)