s
杨 帅
发布时间: 2014-09-13 浏览次数: 2395

  讲师

办公室:新楼307

Emailshuai.yang@dhu.edu.cn

 



教师简介

杨帅,女,汉族,19848月生,江西上饶人,东华大学管理学院讲师。从事网络广告、网络评论、品牌契合和服务营销等研究。在国内外著名杂志上发表学术论文近十篇;主持国家自然科学基金青年科学基金1项,参与国家自然科学基金2项。科研成果获得2015Winter AMA年会全会最佳论文奖以及社交媒体和电子营销分会的最佳论文奖2015,排名第3)。


教育经历

200908月至201407月,美国康涅狄格大学商学院读市场营销系博士;

200609月至200907月,复旦大学管理学院市场营销系研究生班读硕士;

200209月至200607月,复旦大学管理学院市场营销专业读本科,第二专业会计。


工作经历

20176月,东华大学旭日工商管理学院工商管理系副系主任

20147,东华大学旭日工商管理学院,讲师。

  

国外研究经历

200406月至200408月,日本,九州大学,交流。


学术研究协会会员

BETA GAMMA SIGMA

INFORMS Society on Marketing Science (ISMS)

American Marketing Association (AMA)


荣誉奖励

2016年获第六届全国大学生电子商务“创新、创意及创业”挑战赛上海赛区总决赛优秀指导老师称号;

2015年研究成果获2015 Winter AMA全会最佳论文奖及社交媒体和电子营销分会的最佳论文奖;

2013年入选“AMA-Sheth Foundation Doctoral Consortium Fellow”;

2013年获“2013 ING Global PhD Fellowship”;

2013年获“2012-2013 CIBER Dissertation Support Award”;


科研项目

[1] 国家自然科学基金青年科学基金71602026),基于企业视角的品牌社交契合研究:测量维度和作用机制,2017.01-2019.1217万元,负责人;

[2] 中央高校基本科研业务费专项资金科研计划自由探索项目,品牌社交契合对企业财务绩效的影响研究,2016/01–2018/123万元,负责人

[3] 横向项目,国药控股股份有限公司吉林公司异常销售数据识别项目,负责人。

[4] 国家自然科学基金面上项目(71172036),非马尔可夫过程中的消费者决策机制:实证研究及动态蒙特卡罗模拟,2012.01-2015.1236万元,主要参与人;

[5] 国家自然科学基金面上项目(70602025),个人熟识度视角的关系利益作用机制模型及其实证研究,2007.01-2009.1218万元,主要参与人;


论文著作

专著章节

[1] 宋亦平,杨帅,许诺,范鹏东. 顾客为什么忠诚——关系利益视角的研究. 上海:格致出版社,上海人民出版社,2010.


期刊论文

[1] Shan Lin, Shuai Yang*, Minghui Ma, Jian Huang, Jiemin Zhang (2018). Value Co-Creation on Social Media: Examining the Relationship between Brand Engagement and Display Advertising Effectiveness for Chinese Hotels. International Journal of Contemporary Hospitality Management (SSCI, 东华大学管理学院A类期刊), forthcoming.

[2] Shuai Yang, Yiping Song*, Joseph Pancras (2017). Matching Exactly or Semantically? An Examination of the Effectiveness of Synonym-Based Matching Strategy in Chinese Paid Search Market. Journal of Electronic Commerce Research (SSCI), 18(1), 32-51.

[3] Shuai Yang, Yiping Song*, Sixing Chen*, Xin Xia (2017). Why are customers loyal in sharing-economy services? A relational benefits perspective. Journal of Services Marketing (SSCI), 31(1), 48-62.

[4] Shuai Yang, Sixing Chen*, Bin Li (2016). The role of business and friendships on WeChat business: an emerging business model in China. Journal of Global Marketing (东华大学管理学院A类期刊), 29(4), 174-187.

[5] Shuai YangShan Lin*Jeffrey R. CarlsonWilliam T. Ross, Jr. (2016). Brand engagement on social media: Will firms’ social media efforts influence search engine advertising effectiveness?. Journal of Marketing Management (东华大学管理学院A类期刊), 32(5-6): 526-557.

英文会议论文

[1] Yiping Song, Chee Wei Phang, Shuai Yang, Xueming Luo, and Catherine. Tucker (2015), “Competitive Poaching in Contextual Targeting Advertising,” in proceedings of2015 Winter Marketing Educators’ Conference, San Antonio.Honorable Mention Overall Best Conference Paper Award and “best track paper award” in the Social Media & Digital Marketing track.

[2] Wei Chen, Shuai Yang, and Sixing Chen (2011), “A Two-Stage Cognition Model of Online Shopping,” in proceedings of2011 Association for Consumer Research (ACR), October 14, St. Louis, Missouri.

中文期刊论文

[1] 杨帅,宋筱莹,宋亦平. 自我概念的驱使或情绪调适能力的影响?负面口碑传播的心理驱动探究. 营销科学学报(CSSCI), 2010, (3): 108-120.

[2] 杨帅,范秀成. 基于关系网络记忆模型的品牌联想的构成及应用. 市场营销导刊, 2008, (4):65-68.

[3] 杨帅,宋亦平,严秀茹. 不同服务行业中关系利益对于顾客忠诚度影响作用的研究. 营销科学学报(CSSCI), 2007, Vol.3(1): 107-119.

主要会议报告

[1] Yang, Shuai, Sixing Chen, Bin Li, and Dan Ke (2015), “When and Why Do Negative Reviews Have Positive Effects: An Empirical Study on Chinese Movie Industry,” 2015 International Conference of Asian Marketing Associations (ICAMA), Tokyo, Japan.

[2] Yang, Shuai, Joseph Pancras, and Yiping Song (2015), “Benefits or Perils of Broad Match: Evidence from a Field Experiment,” 37th ISMS Marketing Science Conference, Baltimore, MD.

[3] Song, Yiping, Chee Wei Phang, Shuai Yang, Xueming Luo, and Catherine. Tucker (2015), “Competitive Poaching in Contextual Targeting Advertising,” 2015 Winter Marketing Educators’ Conference, San Antonio.Honorable Mention Overall Best Conference Paper Award and “best track paper award” in the Social Media & Digital Marketing track.

[4] Luo, Xueming, Song Yiping, Catherine Tucker, and Shuai Yang (2013), “Poaching Customers without Being Self-Defeating: Competitor-Targeting Ads and Promotional Incentives,”2013 AMA Winter Marketing Educators’ Conference,Las Vegas, Nevada.

[5] Yang, Shuai, Joseph Pancras, and Yiping Song (2012), “Emerging Market E-Marketing: Matching Strategies for Small and Medium-sized Businesses in the Online Paid Search Sector,” 2012 Marketing Science Emerging Markets (MSEM) Conference, Philadelphia, PA.

[6] Yang, Shuai (2012), “Spilling over through Semantic Networks: Selecting Effective Keywords in Paid Bidding Search,” 2012 INFORMS International Conference, Beijing, China.

[7] Yang, Shuai, Joseph Pancras, and Yiping Song (2012), “Matching Strategies for Small- and Medium-sized Businesses under Externalities in Emerging Paid Search Market,” 34th ISMS Marketing Science Conference, Boston, MO.

[8] Chen, Wei, Shuai Yang, and Sixing Chen (2011), “A Two-Stage Cognition Model of Online Shopping,” 2011 Association for Consumer Research (ACR), October 14, St. Louis, Missouri.

[9] Yang, Shuai, Yiping Song, and Joseph Pancras (2011), “What Keywords Work Well for Small-Business Companies' Search Engine Marketing?” 2011 AMA Winter Marketing Educators’ Conference, February 20, Austin, TX.

[10] Song, Yiping, Shuai Yang, Yiqian Jin and Yanyan Du (2007), “The impact on customer loyalty from relational benefits: studies in China,” Marketing Scholar Forum V: Research in Service Marketing, Relationship Marketing & Branding, Shanghai, China.

[11] Yang, Shuai (2006), “The impact of relational benefits on customer loyalty in different service categories,” The First Annual Conference of Chinese Management, Beijing, China.